T&C Markets - Work Anniversary Gift Redesign

A refreshed and modernized work anniversary gift packet designed to enhance employee appreciation and reinforce company culture. The redesign focused on creating a memorable, premium, and brand-aligned experience for employees celebrating milestones, ensuring that the packaging and contents felt special and engaging.

- Elevate the visual appeal of the anniversary gift packet.
- Align the design with the company’s brand identity and values.
- Improve the unboxing experience to create a sense of celebration.
- Incorporate sustainable and high-quality materials where possible.

- Employees celebrating 1, 5, 10, and 20+ year anniversaries.
- HR and leadership teams looking to improve employee recognition initiatives.

✅ Gift & Packaging Design – Custom-branded, sleek, and premium-feeling content.
✅ Personalized Print Materials – Letter from leadership, achievement certificates, and branded inserts.
✅ Swag & Keepsakes – Redesigned anniversary gifts (e.g., pins, notebooks, apparel, or tech accessories).

- Developed multiple concept mockups to explore different aesthetics.
- Focused on a clean, modern layout with high-quality typography and materials.
- Incorporated sustainability elements (recyclable packaging, minimal plastic).
- Collaborated with print vendors and product suppliers for production feasibility.

📈 Increased Employee Engagement – Positive feedback from employees, leading to a 20% improvement in internal recognition scores.
🎁 Enhanced Brand Perception – More shareable and visually appealing gifts, increasing social media sharing.
🌱 Sustainability Wins – Transitioned to 100% recyclable packaging, reducing environmental impact.

Adobe Illustrator, Photoshop, Figma, print production software

- What Worked Well: The premium feel and personalized elements increased employee satisfaction.
- Challenges: Sourcing sustainable materials within budget was tricky but ultimately successful.
- Future Considerations: Explore digital-only recognition options to further reduce environmental impact.